New Partnership Secured By KISS’ Brand Management Company, Epic Rights, Continues The Band’s 40th Anniversary Celebration This Year Epic Rights, the full-service global branding and merchandising company-representing the merchandising, licensing, e-commerce and social media interests for legendary rock band KISS-has secured the participation of the iconic rockers in this year’s 88th Annual Macy’s Thanksgiving Day Parade®, marking their first appearance in one of the most watched events on television. The special performance by KISS will be led by more than 600 cheerleaders from around the country, paying tribute to the band with a rocking KISS medley. The 88th edition of America’s favorite holiday tradition will begin at 9:00 AM on Thursday, November 27th, ready to entertain more than 3.5 million spectators lining the streets of Manhattan and more than 50 million viewers nationwide. – See more at: